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The e-commerce industry significantly expanded during a negative economic recession. This is because, during the COVID-19 epidemic, many countries enacted social limitations that caused various economic activities to diminish in many sectors and resulted in layoffs in various businesses because there was no production activity. Through consumer attributes such as impulsive buying tendencies, shopping enjoyment preferences, moods, and personal situations, this study aims to understand the factors contributing to impulsive buying. The SEM statistical method and PLS software were used to test the research model empirically. Sampling with a purpose was chosen. Two hundred legitimate respondents were used as samples to test the assumptions. First, the study found that impulsive buying patterns, moods, and situations all positively influence impulsive purchases. Second, other elements, such spending patterns, are not significant. This demonstrates that customers can enjoy looking up information about the desired goods, but it hasn't yet led customers to make impulsive purchases at online shops.
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In the published article, there was an error in Affiliation 1. Instead of "MinNan Science and Technology University, Quanzhou, China”, it should be "College of Business, MinNan Science and Technology University, Quanzhou, China.” There was also a mistake in the Funding statement. The funding statement for the Key Development Project of the Department of Science and Technology was displayed as "2015CBd051”. The correct statement is "Key Development Project of Department of Science and Technology (2015C03Bd051).'' Funding This research projectwas funded by BeijingMunicipal Philosophy and Social Science Planning Office "Research on the Coordinated Development of Beijing–Tianjin–Hebei Financial Agglomeration and Industrial Structure Upgrading” (16YJB037) and Key Development Project of Department of Science and Technology (2015C03Bd051). The authors apologize for these errors and state that they do not change the scientific conclusions of the article in any way. The original article has been updated. © 2023 Wei, Xiao, Yaqub, Irfan, Murad and Yaqub.
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Purpose: The present study operationalizes and tests the impact of extrinsic (store environment, promotional activities) and intrinsic (hedonism, materialism) variables on impulsive buying during the COVID-19 period. It also considers the dual-factor approach (panic and impulsive buying tendency) using the "Stimulus-Organism-Response” approach and "Dual-Factor Theory”. Design/methodology/approach: Purposive sampling was used to obtain data from 362 responses from retail shoppers and analyzed by path analysis. The moderation of novel constructs (scarcity and COVID-19 pandemic) examines the backdrop of retail impulse shopping. Findings: The store environment has a detrimental effect on panic and impulsive buying. Promotional activities have a beneficial effect on impulsive buying tendency. Similarly, hedonism and materialism have a substantial positive effect on panic and impulsive buying tendencies. Between stimulus (intrinsic and extrinsic) and response variables, organism factors (panic and impulsive buying inclinations) influenced positively (impulsive buying);in terms of moderation, scarcity and the COVID-19 pandemic exhibit substantial moderation between organism and response. Originality/value: The results contribute substantially to the existing domain of customers' panic and impulsive purchasing behavior for the scarcity of essential items during the COVID-19 epidemic. Research in this field is limited, varied and inconclusive. New insights were obtained as this research blends the "Stimulus-Organism-Response” and Dual factor theories. © 2022, Emerald Publishing Limited.
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Online purchasing is increasing because customers are shifting to digital wallets and digital money, as these services are provided by different microfinance and other commercial banking sectors, and different online brands are working in Pakistan to support environmental sustainability. The objective of this study was to demonstrate to what extent low distribution charges and low transit time is contributing to impulsive buying when customers can use digital money in Pakistan. The study was conducted using survey research. Importantly, 650 questionnaires were distributed to the respondents with a received response rate of 40%. The study found that digital money (e-wallet) is positively associated with impulsive buying. Moreover, the moderating role of distribution charges and low transit time has been significant in impulsive buying has been significant. This study concludes that low transit time and load distribution charges must be considered by online businesses and brands working in Pakistan to ensure productivity and capture a larger market share of impulsive buying in Pakistan. Also, the current study contributes a theoretical framework to the knowledge and literature related to impulsive buying. The scope of this study is limited to the online businesses and brands that are working to provide products and services to the Pakistani people with the help of digital money and digital transactions. Significantly, this study provides significant future directions that are important to consider for upcoming studies to focus on and contribute to effectively. Copyright © 2023 Wei, Xiao, Yaqub, Irfan, Murad and Yaqub.
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Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying. When a customer makes such impulsive purchases, it is usually motivated by emotions and feelings. This study dives into the factors that lead to impulsive purchases. The study showcases insights from 118 individuals and their views on different situations which go alongside in the flow of an impulsive purchase. The data that was studied from secondary research and interactions with individuals helped in identifying key findings with the help of different methods used to do it. Based on these findings, we propose 'Curbit' a solution to curb the impulsiveness while buying. This solution utilizes technologies such as OCR (Optical Character Recognition) reading, image processing and data analytics. The concept is yet to be prototyped and validated which will be the next step to perform. © 2022 ACM.
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Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying. When a customer makes such impulsive purchases, it is usually motivated by emotions and feelings. This study dives into the factors that lead to impulsive purchases. The study showcases insights from 118 individuals and their views on different situations which go alongside in the flow of an impulsive purchase. The data that was studied from secondary research and interactions with individuals helped in identifying key findings with the help of different methods used to do it. Based on these findings, we propose 'Curbit' a solution to curb the impulsiveness while buying. This solution utilizes technologies such as OCR (Optical Character Recognition) reading, image processing and data analytics. The concept is yet to be prototyped and validated which will be the next step to perform. © 2022 ACM.
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This brief provides a thorough overview of the history and underlying motivations for consumer panic buying, evaluating psychological perspectives on this behavior on both an individual and societal level. The first volume of its kind to focus specifically on the topic of panic buying, the book situates its analysis within the context of the modern COVID-19 pandemic as well as in a broader psychology context. Chapters encompass a variety of interdisciplinary perspectives, incorporating insights from consumer psychology, marketing, sociology, and public health. Finally, contributors discuss the long-term implications of panic buying and potential prevention strategies. Panic Buying: Perspectives and Prevention will be a useful reference for researchers and students in consumer psychology, as well as those interested emergency preparedness, and supply chain management. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
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E-commerce has led to a significant increase in internet purchases. The marketing sector is very competitive these days, and marketers have a difficult task: understanding the behavior of their customers. Strategic marketing planning relies heavily on consumer behavior since the consumer acts as the user, buyer, and payer in that process. Consumers' behavior changes in response to shifts in the factors that influence it. The purpose of this research is to show how Internet usage influence on consumer impulsive buying behavior of agriculture products through moderating role personality traits and emotional intelligence in China organic market. The data gathered in three months from January to March 2022, due to COVID-19 pandemic data was gathered through an online survey questionnaire sent by Chinese social media platforms including WeChat and an email address. The PLS-SEM technique and the SmartPLS software version 3.2.8 were used for data analyses. The result revealed that internet usage positively and significantly influences consumer impulsive buying behavior. Also, both moderator personality trait and emotional intelligence positively and significantly moderate the relationship between internet usage and consumer impulsive buying behavior. Lastly, theoretical and practical implications, and future directions were discussed.
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The purpose of this paper is to explore why impulsive buying happens under emergency and crisis situations, such as that of COVID-19. Drawing on the cognitive-affective personality system theory (CAPS), we tested the dynamic influence of daily perceived uncertainty on COVID-19 on daily impulsive buying via daily information overload and daily information anxiety in a two-wave experience sampling method (ESM) design. Through a multilevel structural equation model (MSEM) analysis, we found that the daily perceived uncertainty on COVID-19 affected daily information overload, which in turn stimulated daily information anxiety, ultimately determining the daily impulsive buying. Namely, daily information overload and daily information anxiety played a complete chain-mediating role between the daily perceived uncertainty on COVID-19 and daily impulsive buying. The present paper is the first to uncover the important dynamic effect of the perceived uncertainty on COVID-19 on impulsive buying with diary data. Specific implications of these findings are discussed.
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In 2020, online purchases have increasingly become a coping mechanism for those affected by the COVID-19 pandemic. This study explores the antecedents of impulsive behavior and investigates the kind of products that are bought in response to the pandemic. First, the study aims at understanding the role retail websites, as online marketing stimuli, play on impulsive buying. Likewise, the relationships that product involvement, perceived usefulness, perceived enjoyment, and hedonic values have on consumers’ impulsive behavior are investigated. Finally, the types of product bought are identified. An online survey was conducted using a convenience sample of college students. Overall, the study presents a nested model identifying the direct effect of hedonic values on the urge to purchase a product. Participants indicated personal care, followed by sports equipment, were significantly more likely to be purchased because of the pandemic than any category. Yet, those who believe they engaged in the online purchase because of the pandemic cues were more likely to purchase all kinds of product categories, including products for group and products for individual consumption. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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Based on the theory of reasoned action and innovation resistance theory, this study aims to explore the tendencies of consumer resistance to digital innovation and the moderating role of a perceived threat of coronavirus disease 2019 (COVID-19). Data were collected using a cross-sectional online survey of 1,000 consumers of fast-moving consumer goods (FMCGs) in Pakistan. The results revealed several significant relationships between tendencies (impulsive and compulsive) of consumer resistance to digital innovation and the perceived threat of COVID-19. This study brings several key insights for consumers of FMCG products from Pakistan, and many theoretical and practical implications and future research directions are suggested.
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Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information. The fear phenomena in the lockdown era compelled consumers to buy impulsively. Therefore, this paper determines the changes in consumer behaviour in the era of the pandemic and the influence of media on consumer’s impulsive buying during lockdown. Research methodology – The research was carried out with a questionnaire (N = 298). The descriptive, multivariate, and correlation analysis, and the t-test were used to process primary data to confirm changes in consumer behaviour. Findings – The research results show that impulsive buying does exist during a lockdown and is influenced by media. Such indicators give a clear direction for creating marketing campaigns in future crises. Research limitations – The research sample was random so, to prove hypothesis H2, the database of the intensity of buying in lockdown needed to be filtered out so only impulsive buyers could be selected (n = 89). Practical implications – The findings could help in the creation of future marketing campaigns in crises. Originality / Value – This research gives a new look at consumer behaviour in crises, the intensity of fear influence, and the influence of media on consumer behaviour. © 2022 The Author(s).
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Purpose: This study explores the causes and effects of technology usefulness on shopping behavior of consumers in Mexico by measuring inter-relationships between the constructs of shopping with new-normal following coronavirus disease 2019 (COVID-19) business shutdown and online retail technology. Design/methodology/approach: This study has been conducted in six online retail stores with the online survey of 342 buyers in Mexico. Data have been analyzed using two regression models with dependent variables, perceived usefulness of technology and buying decision of customers. Multiple correlations across the variables were computed. Findings: Results of this study reveal that as customers found higher ease of use of online shopping, they perceived higher usefulness of online retailing technology. The perceived quality of retailing website positively influences impulsive buying behavior of customers. The study observed that increase in coupon promotions has positively enhanced the perceived buying impulsiveness of consumers in online stores. The perceived usefulness of online redemption of coupons has also positively benefited the attitude of customers toward buying. Research limitations/implications: Online shopping has attracted a large section of customers during the COVID-19 business shutdown, and peer interactions have motivated them to experience the retailing technology of virtual stores. This study offers important insights for managers working in the retailing industries. Online strategies of retailers with unified customer experiences during the pandemic and business shutdown has provided extensive online retail space. Practical implications: Managers of virtual retail stores need to build their business on customer-centric propositions, encourage 3D visions of products, develop “do-it-yourself” kiosks with augmented reality technology and enhance the value-based online business model. Online retailers need to prioritize developing an easy to navigate and quality website with comprehensive product information and instant messaging facilities over the sales promotion strategies. Online retailers need to establish quick response (QR) technology to improve the ease of use for navigation. Originality/value: This study finds out the perceived usefulness in using online retail technology, and how customers have experienced it as a single wide option during the COVID-19 pandemic. © 2022, Emerald Publishing Limited.
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Modernization causes customers to be inseparable from the need for online shopping or e-commerce. E-commerce uses various strategies to attract customers to buy their products, especially during a pandemic due to the restriction of offline shopping by the government. The purpose of this research is to gain a more profound knowledge of the influence of sales promotion, self-control, and hedonism on impulsive buying in e-commerce platforms, especially during the Pandemic. Data were collected through a questionnaire from 205 respondents of e-commerce users who purchased during the COVID-19 Pandemic. A judgemental sampling technique is applied in this study. The data analysis method is a regression model and processed using Statistical Package for the Social Science (SPSS). The result of this study indicates that the hypothesis made by the authors is supported. The study's most important finding is that when self-control is low, impulsive purchasing occurs. © 2021 IEEE.
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Based on affective event theory (AET), the present study examines how information source credibility and platform media richness are impacting consumers' impulsive buying during the COVID-19 pandemic period. The experience sampling method was adopted, and 550 matched cases nested in 110 Chinese samples were collected over five consecutive days. A multilevel structural equation model (MSEM) was employed to analyze the research model. Our main findings indicate that (1) daily information source credibility related to COVID-19 pandemic decreases information anxiety, whereas platform media richness increases information anxiety;(2) information anxiety mediates the impacts of information source credibility and media richness on impulsive buying;(3) chronic COVID-19 induced strain moderates the indirect relationship between daily platform media richness and impulsive buying through information anxiety. This study enriches the impulsive buying literature by incorporating informational and technical characteristics of mobile social platforms in the COVID-19 period. This study provides us with practical implications about how to manage impulsive buying. © 2021 ACM. Copyright held by the owner/author(s). Publication rights licensed to ACM.
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In this paper, we investigate the short-term and long-term effects of the COVID-19 emergency on consumers' decision of changing dietary habit. We used a certified dataset reporting information about 456 Italian consumers during the lockdown in the first wave of the pandemic emergency (April 2020). The survey collected data about changes in food purchases, respondents' mood during the lockdown, conspiracist beliefs, exposure to the virus, and planned food purchasing behavior after the lockdown. We used the data to construct measures of the psychological pressure exerted by the COVID-19 emergency on consumers. We use an endogenous selection regression model to assess the impact of psychological pressure on the decision of changing food purchased. The analysis identified two opposite approaches to change in food purchasing decisions: impulsive approach and reflective approach. The former is associated with a higher probability of changing food purchase but a lower probability to keep the changes in the long run than the latter. Our results suggest that COVID-19 psychological pressure was associated with impulsive approach to buy food. Consequently, food-purchasing behavior is expected to revert to pre-COVID 19 habits when the emergency is over.
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The COVID-19 pandemic restricts people's activities and makes consumer businesses suffered. This study explored the relationship between the perceived severity of COVID-19 and the post-pandemic consumption willingness. Study 1 surveyed 1464 Chinese people in March 2020, found the perceived severity of COVID-19 during the pandemic significantly increased the willingness to consume post-pandemic, and boredom stemming from limited activities and sensation-seeking expressions mediated this effect. Study 2 conducted an experiment with 174 participants in August 2020, found a high level of perceived severity of COVID-19 and the experience of life tedium during the pandemic significantly increased individuals' impulsive buying tendencies after the pandemic. The results suggested the level of perceived severity of COVID-19 may influence people's post-pandemic consumption patterns.